CATEGORY ARCHIVE: ‘CONTENT STRATEGIES’

Map Content to Buyer Profiles to Maximize Relevancy and Effectiveness

25-Jan 2010

To execute a successful content marketing strategy, your content must be a relevant as possible. Creating buyer profiles for the various types of decision makers at your target customers help ensures that your content is speaking the language of your audiences.

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When it Comes to Online Marketing, Content is Still King

3-Nov 2009

While the Internet continuously presents new ways of publishing and distributing content, the value of content has not changed. Marketers must first focus on developing relevant and compelling content to capture the attention of their prospects.

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