CATEGORY ARCHIVE: ‘LEAD FUNNEL’

4 Tips for Increasing Accuracy of Lead Data From Your Web Forms

16-Feb 2010

By setting proper expectations and requesting the right information and the appropriate times, marketers can greatly reduce instances of web prospects submitting inaccurate contact details through web conversion forms

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Use Bounced Emails to Identify Trigger Events

3-Feb 2010

Looking at bounced emails can help you identify when a significant change may be happening at your target companies that will cause them to shift from passive information gatherers into active buyers.

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Lead Funnel Conversion is an “ART”

19-Nov 2009

By calculating Average Revenue per Touch, marketers can uncover the most profitable methods for engaging prospects on their web sites.

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Note to Sales: Marketing Lead Quality is Your Responsibility Too

10-Nov 2009

Sales teams must take an active role in marketing lead generation by partnering and work closely with Marketing. Sales people cannot sit idly by, waiting for qualified leads to be handed to them.

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