CATEGORY ARCHIVE: ‘LEAD GENERATION’

Marketing Automation Vendor Selection: Look Beyond Features

5-Aug 2010

With the increasing similarities of feature sets within marketing automation platforms, businesses should look at km

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4 Tips for Increasing Accuracy of Lead Data From Your Web Forms

16-Feb 2010

By setting proper expectations and requesting the right information and the appropriate times, marketers can greatly reduce instances of web prospects submitting inaccurate contact details through web conversion forms

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Note to Sales: Marketing Lead Quality is Your Responsibility Too

10-Nov 2009

Sales teams must take an active role in marketing lead generation by partnering and work closely with Marketing. Sales people cannot sit idly by, waiting for qualified leads to be handed to them.

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