CATEGORY ARCHIVE: ‘LEAD NURTURING’

Use Progressive Profiling to Paint a Complete Picture of Your Leads

9-Mar 2010

Progressive Profiling, the practice of asking a prospect for new information every time they complete a conversion form on your web site, can increase your conversion rates while at the same time enabling you to build deeper relationships with your leads and prospects.

Read more »

No Comments |

Use Bounced Emails to Identify Trigger Events

3-Feb 2010

Looking at bounced emails can help you identify when a significant change may be happening at your target companies that will cause them to shift from passive information gatherers into active buyers.

Read more »

No Comments |