Progressive Profiling, the practice of asking a prospect for new information every time they complete a conversion form on your web site, can increase your conversion rates while at the same time enabling you to build deeper relationships with your leads and prospects.
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Marketing automation vendors need to show they really understand their own space by using their own technology to support their own marketing and sales funnels in order to earn credibility in the eyes of customers. They must demonstrate that technology must support underlying business process to be successful.
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Building a marketing & sales funnel process map helps create a universally accepted view of how prospects convert into leads and then into sales across your sales and marketing departments.
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