CATEGORY ARCHIVE: ‘MARKETING AUTOMATION’

Marketing Automation Vendor Selection: Look Beyond Features

5-Aug 2010

With the increasing similarities of feature sets within marketing automation platforms, businesses should look at km

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The Problem with Eloqua’s New Money-Back Guarantee

2-Mar 2010

Marketing Automation vendors need to help customers with the business process side of solution deployments to maximize success.

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Why Are So Many Marketing Automation Providers Poor Marketers Themselves?

8-Nov 2009

Marketing automation vendors need to show they really understand their own space by using their own technology to support their own marketing and sales funnels in order to earn credibility in the eyes of customers. They must demonstrate that technology must support underlying business process to be successful.

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