Perhaps your inbound marketing programs are working and you’re bringing in a decent volume of leads. The problem is that only a small percentage of those leads are likely to be sales-ready. Your actual number of qualified leads may be as small as 5% – which means that 95% of your prospects are not yet ready to talk to a salesperson.

If you’re not careful, those leads get stuck in the funnel. To get value from them, you need to further educate and qualify leads between first contact and when they are truly sales-ready. Your marketing and sales funnel must include processes to score leads on an ongoing basis, nurture them for conversion down the road and then turn them over to sales when the timing is optimal.

The Essner Marketing Group helps you engage in a meaningful dialog with your prospects from beginning to end. We’ll work with you to implement a multi-touch system that scores leads on an ongoing basis, then nurtures them through customized messaging and content (calls, emails, webinars, whitepapers and more) at the most critical times during the decision process.

Our lead nurturing services will:

• Guarantee your company stays top of mind until prospects are sales-ready
• Help you recycle undervalued leads that can turn into buying customers
• Utilize marketing automation to implement time-bound lead nurturing processes
• Deliver customized, event-driven content at strategic decision-making times
• Segment leads into relevant categories that ensure proper attention and handling