Your website visitors, phone prospects and trade show contacts can be just leads. Or they can be more. When you implement a behavioral lead scoring system, you’ll deliver only the best, most qualified leads to your sales team, based on behavioral data like website visits, downloads, email opens and click-throughs.

Lead scoring assigns a calculated value to each prospect based on their interactions with your company and their need for your product. When a lead is properly scored, you’ll know your exact cost per lead and can accurately predict sales conversion percentages.

At The Essner Marketing Group, we’re experts at designing and implementing lead scoring programs. We’ll help you design a lead scoring system that is not only automated, but allows you to track the leads from each marketing source, the time salespeople spend on a sales interaction, and your true marketing ROI.

Our B2B lead scoring services help you:

• Automate lead qualification processes so you can act on sales-ready leads faster
• Score leads based on both explicit (demographic/company) and implicit (activities) behavior
• Route leads to the multiple recipients based on scoring criteria
• Develop mechanisms for sales to prioritize leads based on lead score
• Track online activity to measure buying interest and sales-ready activity
• Automatically re-score leads over time based on activity/inactivity