Sales: "Marketing doesn't generate enough good leads!"
Marketing: “What happened to the leads we gave you last week?”

Management: “What are we getting from our investment in sales and marketing?

These are the questions B2B companies are asking more and more as they try to better compete in today’s economy. They know it’s not a matter of whether to align sales and marketing teams, it’s a necessity in order to survive and thrive in difficult times.

The Essner Marketing Group helps you address these questions by fundamentally changing the way sales and marketing view each other and work together. The result is a more effective marketing and sales funnel that creates more customers, and creates them faster.

Our funnel alignment services help you:

• Establish formal definitions of qualified leads that is accepted by both sales and marketing
• Map lead flows through the funnel and identify owners of each process
• Define service level agreements for key deliverables
• Create processes for closed-loop feedback on lead quality and relevance • Implement a tracking infrastructure to measure lead value by source, channel and campaign